Consider examples that demonstrate how you can meet the company’s needs, and try to outline scenarios in which you've learned something and implemented it.
Point 3: Three to Five Reasons Why You're Interested
Provide at least 3-5 reasons based on the job description, the skills needed, your ability to demonstrate those skills, and alignment with the company's mission statement.
Point 4: Show You Understand Their Needs with Your Response
Consider what they are looking for in a candidate, and tailor your response accordingly; if the job requires analytical/presentation skills, your resume and cover letter should reflect that.
Point 5: Show How Your Expertise Will Contribute to Their Growth
Describe how you will contribute to the company's growth, for example, if they are looking for a data scientist, tell them how you made raw data easier to interpret for the team.