01
Design an AI marketing stack across content, paid, SEO/GEO, lifecycle and analytics.
IIM TiruchirappalliIndian Institute of Management Tiruchirappalli
Certificate Programme in AI-Powered Marketing & Growth Strategy
Strategise it. Automate it. Grow the brand. A programme by the Indian Institute of Management Tiruchirappalli.
6 Months 75 hrs · Live online + campus2 day IIM Tiruchirappalli immersion
Applications open
Enquiry about programme
Share your details and a programme counsellor will guide you through the next steps.
PROGRAMME OVERVIEW
What this programme is
Marketing runs on a new operating system. GenAI has re tooled brand strategy, content, paid media, lifecycle and analytics every lever a marketer pulls. This programme is the credential IIM Trichy has built for the marketers, growth leaders and founders who will own brand and growth in the agentic AI era.
- 6 Months
- Duration
- 75 hrs
- Live (Online + 2 days campus immersion)
- 9 Modules
- across 2 phase
- 2 days
- on the IIM Tiruchirappalli campus
Industry relevant curriculum
Learn the language of AI driven marketing, then move from tools to deployed systems
Nine modules plus mid term and end term capstones, 75 Online (live) hours. Expand any module to see what it covers.
Module 01 · Foundations · 6 hours
Foundations of Modern Marketing in the AI Era
GenAIPredictive AnalyticsAgentic MarketingAI Marketing Stack
What this module covers
01
Marketing fundamentals reframed for the AI era
02
Role of marketing in business growth
03
Introduction to GenAI
04
Predictive analytics and agentic marketing
05
GenAI marketing adoption and the rise of autonomous campaign systems
Want to dive deeper into the details?
Ready to lead AI-powered marketing with IIM Tiruchirappalli?
LEARNING OBJECTIVES
What you will be able to do
Six capabilities you build and practise through the programme, from an AI marketing stack to a governed, agentic growth system.
02
Run GenAI content engines at scale with brand voice governance on every output.
03
Drive AI based paid media: automated bidding, creative testing and predictive LTV.
04
Win discovery with SEO + GEO for AI Overviews and LLM assistants.
05
Build predictive retention and dynamic lifecycle journeys across email, WhatsApp and push.
06
Stand up agentic marketing systems and prove impact with AI augmented, brand safe measurement.
PROGRAMME DIRECTORS
Created by the leaders building tomorrow
The Programme Directors are resident faculty in the Marketing area at IIM Tiruchirappalli
Dean Academics & Senior Faculty, Marketing
Prof. Satish S. Maheswarappa
PhD, IIT Madras · PGDM, IIM Ahmedabad
Professor of Marketing at IIM Tiruchirappalli, previously at IIM Lucknow. Over a decade of industry experience in business development and marketing across pharmaceutical and IT before entering academia. Research published in Journal of Business Research · European Journal of Marketing · Journal of Advertising · Marketing Intelligence & Planning · Asia Pacific Journal of Marketing and Logistics.
Senior faculty & Area Chairperson, Marketing
Dr. Meenakshi Nagarajan
PhD, FMS Delhi · MIB, Delhi School of Economics
Associate Professor and Area Chairperson (Marketing) at IIM Tiruchirappalli. Previously at IMI New Delhi and Goa Institute of Management, with two and a half decades of teaching, research, case writing and executive training. Research published in Tourism Management · Journal of Travel Research · International Journal of Hospitality Management · Technological Forecasting and Social Change
Dean Academics & Senior Faculty, Marketing
Prof. Satish S. Maheswarappa
PhD, IIT Madras · PGDM, IIM Ahmedabad
Professor of Marketing at IIM Tiruchirappalli, previously at IIM Lucknow. Over a decade of industry experience in business development and marketing across pharmaceutical and IT before entering academia. Research published in Journal of Business Research · European Journal of Marketing · Journal of Advertising · Marketing Intelligence & Planning · Asia Pacific Journal of Marketing and Logistics.
Senior faculty & Area Chairperson, Marketing
Dr. Meenakshi Nagarajan
PhD, FMS Delhi · MIB, Delhi School of Economics
Associate Professor and Area Chairperson (Marketing) at IIM Tiruchirappalli. Previously at IMI New Delhi and Goa Institute of Management, with two and a half decades of teaching, research, case writing and executive training. Research published in Tourism Management · Journal of Travel Research · International Journal of Hospitality Management · Technological Forecasting and Social Change
WHY NOW
The marketing playbook is being re-written. Right now.
Four converging signals from India's marketing landscape. Read them together and the conclusion is hard to escape: AI fluency is no longer a bonus skill for marketers - it is the new baseline for anyone who owns a brand, a funnel, a growth number, or a lifecycle.
$6.7B → $93.9B
India's digital marketing market, 2025 - 2035
Expert Market Research 2025–26
~30% CAGR
forecast growth of India's digital marketing spend, 2026 - 2035
Expert Market Research 2025–26
3.2× jump
Global enterprise generative AI spend in 2025, a 3.2× jump year on year, over half went to the application layer, where marketing tools live
Menlo Ventures, State of Generative AI in the Enterprise, 2025.
43%
marketers say they don't know how to get the most value out of generative AI - adoption is outpacing applied capability
Salesforce, State of Marketing, 2025
HOW YOU LEARN
Every session, live. Taught by IIM Tiruchirappalli faculty.
75 total learning hours. Every session is live: 66 hours online with IIM Tiruchirappalli faculty, 9 hours on the IIM Tiruchirappalli campus. No pre-recorded content, no video-only modules.
- 01
Every session live, on your own device
~66 hours of weekend live sessions with IIM Tiruchirappalli faculty. No pre-recorded content.
- 02
Live lectures
Live, expert-led sessions deliver practical, industry-relevant learning across modern marketing and AI
- 03
Mid-term + end-term capstones
Every phase ships a portfolio artefact
- 04
2-day IIM Tiruchirappalli campus immersion
~9 hours of learning and valedictory ceremony to end the program
CAMPUS IMMERSION
Experience the IIM way of learning, on campus.
Placed in the closing weeks, the 2 day immersion is where online rigour lands in a room at IIM Tiruchirappalli faculty in person, senior peers, and the academic bar that defines an IIM
Indian Institute of Management Tiruchirappalli
2 days at the IIM Tiruchirappalli campus (Chinna Sooriyur, Tiruchirappalli — a 175-acre campus). Mandatory to earn the certificate. Accommodation, meals and local transfers are covered in the fee. Travel to and from Tiruchirappalli is arranged and borne by the participant.
Live faculty sessions in IIM
High intensity classes in the same rooms where the full time programs are taught.
Networking & peer conversations
Curated dinners with senior marketing peers from D2C, e com, SaaS, fintech, BFSI and edtech.
Valedictory ceremony
The IIM Tiruchirappalli certificate is presented in person by IIM Tiruchirappalli faculty, on campus, at the close of the immersion.
Certificate
A credential from IIM Tiruchirappalli
Minimum 70% attendance across live sessions, plus Minimum 35% overall score on the combined module-wise tests taken through the programme.
WHO SHOULD ENROL
Built for working professionals who cannot pause a role
The classroom experience and campus immersion are calibrated for two archetypes. Final admits are decided by IIM Tiruchirappalli programme directors on the strength of your profile and goals.
6 Months
75 HOURS
Saturday: 2:30 pm to 5:45 pm
LIVE SESSIONS
Online + Campus
FORMAT
Rolling
ADMISSIONS
01
Marketers & growth leaders adding an AI layer
- Digital, brand, performance and lifecycle marketers; growth managers; MarTech & marketing-analytics; CRM & retention leads
- You will be able to design and deploy AI-marketing systems, not just prompt a tool
- Minimum 3+ years' experience required
02
Entrepreneurs and operators with marketing experience
- You have run marketing at your own venture or run growth as an operator with a marketing edge. You want structured, academic-grade grounding in AI-marketing so the systems you build hold up.
- Structured, academic-grade grounding in AI-marketing systems
- Minimum 3+ years' experience required
03
Industries most represented
- D2C · E-commerce · Quick-commerce · SaaS · Fintech · BFSI
- Edtech · Consumer apps · Media & entertainment · Retail · FMCG
Admissions
Know important dates and the admission process
Follow the steps to understand how cohort information works
Cohort Calendar
- Application closes28th Oct'26
- Cohort starts31st Oct'26
- Cohort endsApril'27
Admission Process
- 1Apply - submit the online application form with a non-refundable ₹1,000 fee (application fee is separate from program fee)
- 2Counselling - a short fitment call with the counselling team.
- 3Profile vetting & shortlisting - reviewed by IIM Tiruchirappalli programme directors.
- 4Confirm your seat - pay to book your slot (one-shot or EMI via NBFC partners).
Starting EMI
₹8,998/month
₹1,77,000 (₹1,50,000 base + 18% GST)Application fee ₹1,000 (non-refundable & is separate from program fees) . Full fee payable before the programme begins.
One investment, a career-long return. Pay one-shot, or via EMI through approved NBFC partners.
Payment
Application Fee₹1,000
Instalment 1₹15,000
Balance + GST as one-shot, or EMI via NBFC partners.
FAQ
The questions you are already asking
Honest answers to the questions that might be holding you back
What is this programme?
Certificate Programme in AI Powered Marketing & Growth Strategy a 6 month, fully live certificate awarded by IIM Tiruchirappalli
How long is it, and what's the time commitment?
6 months / ~25 weeks, 75 online-live learning hours (~66 hours online + ~9 hours on campus).
What's the format and cadence?
Fully live weekend sessions on Saturday: 2:30 pm to 5:45 pm, delivered on your own device, 2-days IIM Tiruchirappalli campus immersion. No pre-recorded content.
What will I build?
Nine modules plus a mid-term and an end-term capstone.
How does admission work?
A four-step process: apply (₹1,000 non-refundable), a counselling call, profile vetting & shortlisting by IIM Trichy programme directors, then confirm your seat. Admissions are rolling.
What certificate will I receive?
A printed IIM Tiruchirappalli certificate presented on campus subject to fulfillment of minimum 70% attendance and a minimum 35% overall assessment score in the programme.
Rolling admissions - seats close when the batch fills.