10x
AI agents can help marketers automate workflows and scale execution.
CERTIFICATION PROGRAMME IN AI-POWERED MARKETING & GROWTH STRATEGYBecome an AI-Powered Full-Stack Marketer
Master marketing end to end, from content and paid campaigns to analytics and growth strategy. Learn to connect, automate and scale it all with AI.
Indian Institute of Management
Tiruchirappalli
NIRF 2025 Management, India
NIRF 2025 Among all IIMs
Build AI agents and automate real-world marketing workflows.
Work hands-on with 15+ marketing tools across key functions.
Apply your learning through mid-term and end-term projects.
Admissions OpenFew Seats left
Get the full programme details
Tell us about yourself and pick a time to talk.
- Batch starts
- 31 October
- Duration and mode of learning
- 6 months (Live online, weekends + 2 days on campus)
- Projects
- 4 Industry Projects (2 Industry Projects, Mid and Final Capstone)
- Eligibility
- 2+ years of experience in marketing or adjacent roles
Programme overview
Transform into a Marketing Leader Who Can Think, Execute and Scale with AI
The next generation of marketing leaders won't succeed by mastering just one function. Whether you're a marketing specialist, manager, founder or a professional from another industry, developing this full-stack perspective can help you expand your capabilities, take on broader responsibilities and lead AI-powered marketing initiatives.
- 01
Master Marketing End to End
Understand content, brand, paid media, SEO/GEO, analytics and growth, and how each function contributes to business outcomes.
- 02
Build AI-Powered Marketing Systems
Use AI tools, agents and automations (N8N) to connect workflows, improve campaign execution and reduce manual effort.
- 03
Turn Marketing Into Measurable Growth
Apply AI-driven insights, experimentation and optimisation to make smarter decisions and improve marketing performance.
Career pathways
One Full-Stack Skill Set. Multiple Marketing Career Paths.
Master marketing end to end and unlock new career opportunities. Build expertise across brand, content, paid media, analytics, SEO and growth, and connect them using AI, agents and automation. Develop full-stack skills to explore leadership, specialist and emerging AI-powered marketing roles across industries.
82%
Of marketers identify reducing repetitive, data-driven tasks as a primary goal for AI.
12.5 Hours
Weekly time marketers estimate AI can save by reducing repetitive work.
70%+
Growth in job postings requiring AI literacy, including marketing-related roles.
AI Marketing Lead
Design and manage AI-powered marketing systems that connect strategy, execution, automation and growth.
Agentic Marketing Systems Manager
Design and deploy AI agents that automate marketing workflows across campaigns, customer engagement and lifecycle management.
Growth Marketing Manager
Run experiments, optimise conversion funnels and use AI-powered insights to drive customer acquisition and growth.
AI Performance Marketer
Optimise paid campaigns through AI-driven bidding, creative testing, predictive insights and performance measurement.
MarTech Lead
Design marketing automation workflows, connect tools and build AI-powered systems for execution and measurement.
Brand & Generative AI Strategist
Combine brand strategy with AI-powered customer personas, content development and personalised communication.
Retention Marketing Manager
Build personalised customer journeys, predictive retention strategies and automated lifecycle campaigns.
Marketing Analytics Lead
Turn marketing data into decisions using attribution, predictive analytics and AI-powered performance insights.
SEO / GEO Lead
Improve brand discovery across traditional search engines and AI-powered assistants through SEO and GEO strategies.
Companies across these sectors
Who should enrol
Built for Professionals Ready to Lead AI-Powered Marketing
Whether you work in content, performance, brand, SEO, analytics or come from another industry, this programme helps you build a broader understanding of modern marketing. Learn to connect marketing functions, leverage AI agents and automation, and develop the skills to take on greater marketing and growth responsibilities.
01
Marketers & growth leaders adding an AI layer
- Digital, brand, performance and lifecycle marketers; growth managers; MarTech & marketing-analytics; CRM & retention leads
- Minimum 2+ years' experience required
02
Entrepreneurs and operators with marketing experience
- You have run marketing at your own venture or run growth as an operator with a marketing edge.
- Minimum 2+ years' experience required
03
Industries most represented
- D2C · E-commerce · Quick-commerce · SaaS · Fintech · BFSI
- Edtech · Consumer apps · Media & entertainment · Retail · FMCG
Industry-vetted curriculum
From marketing foundations to the agentic frontier
Two halves: Modules 1 to 4 plus the mid-term capstone (30 live online hours), then Modules 5 to 9 plus the end-term capstone (36 live online hours and 9 hours on campus). Open any module to see what it covers.
Phase 1 · Foundations
Module 1 · Foundations · 6 hrsModule 1 · 6 hrsFoundations of Modern Marketing in the AI EraMarketing fundamentals reframed for the AI era, and where GenAI, predictive analytics and agentic marketing now sit.Marketing FundamentalsGenAIPredictive AnalyticsAgentic Marketing
What each module covers
Marketing, reframed
Marketing fundamentals reframed for the AI era and the role of marketing in business growth.
GenAI and prediction
Introduction to GenAI, predictive analytics and agentic marketing.
Autonomous campaigns
GenAI marketing adoption and the rise of autonomous campaign systems.
Want to dive deeper into the details?
Module 2 · Foundations · 6 hrsModule 2 · 6 hrsBrand Strategy and Positioning in the GenAI EraBrand strategy and positioning, rebuilt with AI-driven discovery, market mapping and dynamic personas.Brand StrategyPositioningMarket MappingPersonas
What each module covers
Brand strategy
Concept of brand strategy and brand positioning.
AI-driven discovery
AI-driven brand discovery and market mapping.
Dynamic personas & positioning
Dynamic persona generation using GenAI tools, and AI-powered value proposition and dynamic positioning.
Want to dive deeper into the details?
Module 3 · Foundations · 9 hrsModule 3 · 9 hrsContent Engineering with Generative AIA hands-on lab on generative AI for content: SEO and GEO, social media, and automated content workflows. Indicative tools: ChatGPT, Google Flow, Google Search Console and Zoho Social.Content EngineeringSEOGEOSocial MediaWorkflow Automation
What each module covers
Content fundamentals
Fundamentals of content management and generative AI for content engineering.
Search & social
SEO, keyword optimisation and GEO; social media content creation and management.
Workflow & planning
Content lifecycle and workflow automation, and strategic content planning with generative AI.
Want to dive deeper into the details?
Module 4 · Foundations · 6 hrsModule 4 · 6 hrsMarketing Analytics, Measurement & AttributionThe analytics stack that measures every marketing decision in AI-era funnels.Google AnalyticsWeb AnalyticsAttribution
What each module covers
Analytics
Google Analytics and web analytics.
Measurement & attribution
Measurement frameworks and multi-touch attribution for AI-era marketing funnels.
Want to dive deeper into the details?
Tools you will see in the classroom
Ready to lead marketing in the agentic-AI era with IIM Tiruchirappalli?
Capstones
Don't Just Learn AI-Powered Marketing. Build It.
Apply your learning through two industry-designed projects and IIM Trichy's mid-term and end-term capstones. Build AI agents, automate marketing workflows and work on practical challenges that connect strategy, content, execution and growth.
Programme directors
Learn AI-Powered Marketing from IIM Trichy Faculty
Learn from IIM Tiruchirappalli faculty and industry experts who bring together marketing strategy, emerging AI applications and real-world business perspectives. Build the knowledge to connect marketing functions, make smarter decisions and lead AI-powered growth initiatives.
Dean Academics & Senior Faculty, Marketing
Prof. Satish S. Maheswarappa
Marketing, IIM Tiruchirappalli · Programme Director
Professor of Marketing at IIM Tiruchirappalli, previously at IIM Lucknow, with over a decade of industry experience in pharmaceutical and IT.
Senior Faculty, Marketing · Area Chairperson
Dr. Meenakshi Nagarajan
Marketing, IIM Tiruchirappalli · Programme Director
Associate Professor and Area Chairperson (Marketing) at IIM Tiruchirappalli, with two-and-a-half decades of teaching, research and executive training.
Campus Immersion at IIM Tiruchirappalli
Placed in the closing weeks of the programme: for two days you sit inside IIM Tiruchirappalli classrooms, engage with faculty in person, and experience the culture, rhythm and academic bar that define an IIM. Accommodation, meals and local transfers are covered in the fee; travel to and from Tiruchirappalli is borne by the participant.
Experiential learning in IIM classrooms
Pedagogy built around discussion, live application and collaborative problem-solving, in the same rooms where the full-time programme is taught.
Networking dinners & peer conversations
Curated dinners with senior marketing peers from D2C, e-com, SaaS, fintech, BFSI, edtech and consumer apps.
Valedictory ceremony
The IIM Tiruchirappalli certificate is presented in person by IIM Tiruchirappalli faculty, on campus, at the close of the immersion.
Ready for two days on the IIM Tiruchirappalli campus?
Learning objectives
What You'll Learn to Become an AI-Powered Full Stack Marketer
Go beyond mastering individual marketing functions. Learn to connect brand, content, paid media, analytics and growth using AI, intelligent agents and automation. Build the skills to plan, execute and optimise marketing strategies end to end.
Master End-to-End Marketing
Create AI-Powered Content & Brand Strategies
Optimise Performance & Growth with AI
Turn Marketing Data into Decisions
Build AI Agents & Marketing Automations
Drive Customer Retention & Lifecycle Growth
Certificate
A credential from IIM Tiruchirappalli
A printed IIM Tiruchirappalli certificate is presented to you by IIM Tiruchirappalli faculty during the valedictory ceremony on campus.
Ready to earn a certificate from IIM Tiruchirappalli?
IIM Tiruchirappalli and Varsity
Not Just Another Marketing Programme. See the Difference.
Go beyond learning marketing concepts or experimenting with AI tools. Learn to connect marketing functions, build AI-powered workflows and use intelligent agents and automation to drive real business outcomes, through a structured learning experience with IIM Trichy.
Key pillars
Varsity with IIM Trichy
Other marketing programmes
Full-stack marketing: Brand → Content → Performance → Growth
AI integrated across the entire marketing stack
Build AI agents and automate marketing workflows
AI-powered analytics, attribution & predictive insights
AI-driven campaigns, creative testing & optimisation
Hands-on with 15+ marketing tools and AI systems
Learn from IIM Trichy faculty and industry experts
6-month live learning with practical projects and applications
Career readiness by Varsity
Get ready for the roles you came for
The programme is not only about learning AI and marketing concepts. A dedicated role-readiness layer runs alongside the curriculum, building the communication, professional branding, job-search and interview practice that turn those skills into career opportunities.
01Personal branding
Professional presence and positioning
LinkedIn profile and presence review
Networking and active outreach sessions
02Business communication
Effective communication as a leader
Constructive feedback and team alignment
Executive presence and non-verbal communication
03Job-search strategy
Resume engineered to clear ATS filters
Role-specific resume positioning
Tailored versions for different roles and industries
04Interview preparation
Pre-interview preparation and etiquette
Interview pitch and interviewer mindset
Post-interview reflection and follow-up
The role-readiness layer is offered by Varsity by InterviewBit, the delivery partner. IIM Tiruchirappalli does not provide placement assistance.
Admissions
Know important dates and the admission process
Four steps from your application to your seat. Admissions are rolling; seats close when the batch fills.
Batch calendar
- 28 OctoberApplications close
- 31 OctoberBatch starts
Admission process
- 1Apply: submit the online application form. A non-refundable application fee of ₹1,000 is paid to complete submission.
- 2Counselling: a short fitment call with the counselling team to check whether the programme fits your goals.
- 3Profile review: profile-based vetting and shortlisting by IIM Tiruchirappalli programme directors on academic background and stated goals.
- 4Confirm your seat: pay the fee to book your slot, as a one-shot payment or EMI via NBFC partners.
Programme fee
₹1,50,000
Total ₹1,77,000 all-inbase fee + 18% GST applicable
One investment. A career-long return.
Payment
Application fee₹1,000(non-refundable, separate from the programme fee)
Installment 1₹15,000(on selection, books your slot)
Balance₹1,35,000(before 28 October)
Direct payment, or EMI via approved NBFC partners. The full programme fee must be paid before the programme begins.
Refund policy
After your seat is confirmedNo refundThe application fee is also non-refundable.
Note
- Full programme fee must be paid before the programme begins. NBFC partners are shared for learners' convenience; neither Varsity by InterviewBit nor IIM Tiruchirappalli is liable or responsible for the terms, servicing or performance of the third-party NBFC. GST is applicable at the rate prevailing on the date of receipt.
Withdrawal and refund
- Once a seat is confirmed by fee payment, the fee is non-refundable.
FAQ
The questions you are already asking
The honest answers to the questions that might be holding you back.
Who is this programme for?
Working professionals in marketing, growth and brand (digital, brand, performance, lifecycle, MarTech, analytics, CRM and retention), and entrepreneurs or operators with marketing experience.
How much experience do I need?
Minimum 2+ years of work experience is required for both profiles. Any other case is evaluated on the candidate's profile by IIM Tiruchirappalli programme directors.
How are candidates selected?
A structured four-step process: apply, counselling, profile review and seat confirmation. Final selection is a profile-based vetting and shortlisting by IIM Tiruchirappalli programme directors.
Ready to take your first step towards success?
A counsellor will talk you through the eligibility criteria, the live weekend schedule and the fee and EMI options.
Applications close 28 October
Request a callback
A counsellor calls you back within 24 hours
Few seats left
Talk to counsellor